About Us
We help organizations drive sustainable growth by combining strategic consultancy, corporate communications, learning and development design, public relations expertise, and immersive experiential engagement.
Through our multidisciplinary network of specialists in talent development, communications, marketing, legal advisory, creative production, and event execution, we empower businesses to strengthen their workforce, protect innovation, enhance reputation, and build meaningful connections with stakeholders.
01
Vision &
Mission
Vision
A world where every organization unlocks human potential, owns its intellectual edge, and creates transformational experiences that move people.
Mission
To grow talent, protect ideas, and activate brands through strategic thinking, learning design, and experiences that connect. We bring together creative, legal, and marketing minds to turn potential into performance.
02
People
The Crafting Team
Jimmy Yong
Technical Advisor
Jimmy holds 32 years of extensive experience in Sales & Marketing and Event Management, specializing in brand experiences and event execution. As a hands-on Event Producer with an eye for detail, he has successfully managed a diverse portfolio of international brands such as BMW, Ultra Beach Bali, Tencent, Google, and Huawei. His expertise includes securing sales, negotiating with global stakeholders, and managing the business, technical, and financial aspects of large-scale projects.
Edwin Caesar Pradana Putra
Director of Business Solutions
Edwin is a seasoned and experienced business development, marketing and communication leader with over 25 years of experience. He has a proven track record of driving business growth and successful campaigns at major companies like YOUTAP Indonesia, JAVINDO Activation, COCA-COLA Indonesia and UNICEF. His expertise focuses on managing complex campaigns, operations, government relations, and building strategic partnerships
Windy Ephrillya, S.Sos, M.I.Kom, M.M
Director of Communication & Human Capital Solutions
With 20 years of multifaceted expertise spanning media, PR consultancy, and integrated marketing communication, she seamlessly bridges the gap between strategic communication and Human Resources. She excels in executive search, talent management, training, and employer branding, while also driving cultural transformation, employee engagement, and organizational growth. Her passion lies in amplifying organizational success through strategic talent acquisition, HR consulting, and innovative wellness solutions.
